Bloody Hell

I was flipping through a magazine a few days ago and, lo and behold, here is another one of these inane “I Am African” ads.

The sentiment is, ostensibly, good: let’s raise awareness about AIDS issues, whilst remembering that we are all “out of Africa.” But the way in which these people have gone about expressing their message is beyond bad. Oooh, let’s slap some green paint and “ethnic” jewerly on a sexed-up celebrity, it will be “meaningful” as opposed to demeaning. And let’s keep perpertuating the myth of “Africa” as a monolithic nation while we’re at it.

Somebody save these people from themselves.