I generally link to people I like, regardless of whether or not they link back to me. However, if you specifically approach me about doing a link exchange and then proceed to “misplace” the link to my site, please don’t be surprised when, after a few weeks, I’m going to take you off my blogroll. I’m not all too concerned about driving traffic to my site (it’s just a little journal of a snot-nosed, struggling writer, geez, there’s lots of us out there, I’m not special), but people who blatantly try to use my modest readership as a means of promoting themselves, and only themselves, strike me as rude, narcissistic twits. Don’t approach me about doing a link exchange if you don’t plan on reciprocating.